Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However, they will tell me, “The PR department has everything under control, and they have ‘their outlets’ of communication established.” Two decades ago, […]
Viral Video Generates Business Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share […]
Inexpensive way to have Grand Opening Flyers Designed Companies first starting out are always under tight budget constraints and don’t always have the time and personnel to help them with creating flyers or announcements. Here is a quick and inexpensive way to have flyers, business cards, and posters designed without breaking the bank. Fiverr.com is […]
Yelp Now Open and Get Reviews Did you Yelp “Now Open” and seek reviews encouraging people to talk about your business? People have been watching how your business develops and are anticipating your opening. Your business is the talk of the business in town, local residents and among family members driving by your business. Think […]
Synopsis: To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours. A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most […]
Hard economic times are, ironically, the best times to aggressively launch a PR campaign. When times are challenging, often one of the first decisions a business owner will make is put a halt to any and all marketing; where in reality, the most important time to market a service or a business is precisely during […]
