Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However, they will tell me, “The PR department has everything under control, and they have ‘their outlets’ of communication established.” Two decades ago, […]
Individuals who schedule events for a living understand that you must live and die by a chosen date. You must take into consideration what needs to be accomplished and who needs to be notified. After that, fix the date. All planning from this point forward is based on this date. Owners who do not understand […]
Viral Video Generates Business Viral video can give your business the jump start it needs in this competitive world we live in. It is hard to generate publicity special for a grand opening. Just telling people that you have a new store or service does not mean they are moved to become promoters and share […]
A vendor is a business associate who will be working with your company and by developing a close relationship will make it easier to do business with. Provide a special vendor grand opening, typically done after store hours or before the store officially opens and allows vendors the opportunity to view the store prior to […]
