Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However, they will tell me, “The PR department has everything under control, and they have ‘their outlets’ of communication established.” Two decades ago, […]
Many franchises will leave the grand opening up to the franchisee to develop a grand opening extravaganza. Typically, marketing support falls short by the franchise; their concern is the store opens on time and follows franchise protocol. Successful franchises have or hire a creative marketing team to develop the grand opening marketing. The franchise helps […]
If you are starting a new franchise and you want it to be a success from the beginning you are on the right track. And if you want to effectively get the community and people aware of your new franchise, a grand opening is a must! A grand opening is a great way for you […]
