Grand opening flyers have been used to generate excitement along with a flood of traffic to a new business for decades now. You have the ability of spreading the word about your products and services to each household in your community in a relatively short period of time. However, there are critical steps you need […]
Generate New Customers for a Grand Openi...
Google, the leader in web searching, can literally direct people to your new location. Do not rely on people driving by your store to find you. Listing your business on Google Maps is a great way to increase a stores exposure. With the popularity of portable in-car GPS and mobile phone GPS application technology becoming […]
Closing GM Dealerships Generates New B2B...
The current automotive industry is creating new opportunities for some GM dealers who’s competitors are closing and their car lots become vacant or for sale. Established dealers will see this as an excellent opportunity to gain new territory once held by their opponents. Some dealers will buyout existing dealers and take their territory. Re-branding of […]
Crowd Drawing Balloon Décor for Grand Op
I am over here balloon display, is an oversized balloon décor that draws the attention of people from far away, beyond the parking lot (maybe even the freeway or main road). A visual marker, that lets people know that something special is happening in this area. This design does have a minor flaw that the […]
35 Creative Tips for a Sucessful Grand O...
I am finding many business entrepreneurs have great insight about their new business, but lack the marketing skills required to have a successful grand opening. With that said, I put together a list of 35 Creative Tips for having a Successful Grand Opening. These tips are in no particular order and are just that, tips […]
How to Host an Effective Grand Opening C...
Advertise – In the weeks before your grand opening, get your name out there as much as possible. Check out local newspapers, and websites like Craigslist to advertise the details of your grand opening.
Grand Opening Balloon Décor
Congratulations! After months, even years of planning, the building is built, the fixtures are in place and you’re ready to plan your official Grand Opening event! Grand Opening Balloon Décor generates excitement, and carries with it the message of fun and happiness. By touching the subconscious heartstrings of your potential customers, you are getting an […]
Launching a Successful PR TV campaign
Synopsis: To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours. A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most […]
Recession-Proof PR
Hard economic times are, ironically, the best times to aggressively launch a PR campaign. When times are challenging, often one of the first decisions a business owner will make is put a halt to any and all marketing; where in reality, the most important time to market a service or a business is precisely during […]
Public Relations’ Bad PR
Synopsis: Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn’t what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a […]