Free PR is better than no PR. Yet, I am amazed at the number of companies I call upon to let them know how they can promote their Grand Openings for free. However, they will tell me, “The PR department has everything under control, and they have ‘their outlets’ of communication established.” Two decades ago, […]
Synopsis: To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours. A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most […]
Do you know what the best type of Marketing is for your company? How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign? Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type […]
